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EYTYS

EYTYS


Eytys (pronounced ‘eighties’) is a unisex sneaker label with the aim of creating a ‘perfect sneaker’ as interpreted by Gen Y. Based in Stockholm, Sweden, the label was founded in 2013 by Max Schiller, Jonathan Hirschfield, and Charlie Hedlin – friends since high school, and armed with experience working at Acne. Neither masculine or feminine, the silhouette is simply confident. More gritty pavement than polished runway, their distinctive proportions and keen attention to detail mark Eytys sneakers as a heightened classic.