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HOPE

HOPE


Ann Ringstrand and Stefan Soderberg work together as Creative Directors of Swedish label HOPE, helming the women's and men's collections respectively. After graduating from design school and working for Swedish high-street brand H&M, the pair joined forces to create HOPE, a label focused on the creation of perfect basics. With a focus on knitwear, pants, and shirting, HOPE combines masculine tailoring with high-quality fabrics and a simplicity of design and colour palette. Only 10 years old, the label has amassed a cult following, revered the world over for their relaxed cuts and clean aesthetic. Alongside significant commercial success, HOPE has received critical recognition as the recipient of Sweden's most coveted design award, the Guldknappen in 2010.