Originally conceived in 2009 by
Swedish designers Peter and
Henriette Simonsson with the aim
of creating the perfect pair of
white briefs, the label has
expanded to include kimonos,
lounge pants, tanks, and tops.
They source the best cotton from
Peru, the best knitters to make
the cloth in Switzerland, and the
best factory to pull it all together
in Estonia. The result is a
perfectly balanced piece - in
weight, flexibility, and durability.
Each piece is 100% organic
cotton, no lycra or synthetics
added. The White Briefs takes
social and environmental
responsibility and delivers a high
quality product in all aspects. The
women's collection is exclusive to
My Chameleon online in Australia.