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THE WHITE BRIEFS

THE WHITE BRIEFS


Originally conceived in 2009 by Swedish designers Peter and Henriette Simonsson with the aim of creating the perfect pair of white briefs, the label has expanded to include kimonos, lounge pants, tanks, and tops. They source the best cotton from Peru, the best knitters to make the cloth in Switzerland, and the best factory to pull it all together in Estonia. The result is a perfectly balanced piece - in weight, flexibility, and durability. Each piece is 100% organic cotton, no lycra or synthetics added. The White Briefs takes social and environmental responsibility and delivers a high quality product in all aspects. The women's collection is exclusive to My Chameleon online in Australia.