Conceived in 2009 by Swedish designers Peter and Henriette Simonsson, The White Briefs is a profound reflection on design, ethics and holistic production. Using only GOTS certified fabrics, each garment is 100% organic and carefully sourced and selected from eco-communities. With the aim of creating the perfect pair of white briefs, the label has expanded to include kimonos, loungewear, and everyday apparel.

The women's collection is exclusive to My Chameleon online in Australia.