Jeanerica

  • Established

    2017
  • Origin

    Stockholm
  • Founder

    Lena Patriksson Keller & Jonas Clason
  • Designer

    Lena Patriksson Keller & Jonas Clason

Jeanerica - an amalgamation of 'Jeans' and 'America' - is a denim label rooted in Scandinavian minimalism and classic Americana. Archetypal denim styles are reimagined using sustainable organic cotton in versatile clean washes as an excerise in restraint and a reflection of the label's desire to stay true to denim's original function as a modern garment for everybody. Essential denim styles are offered alongside wardrobe staples including t-shirts, jackets and sweatshirts, made in Europe, designed to transcend seasonal trends.

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