Since taking over the helm at HOPE in 2016, Head of Design Frida Bard has introduced new silhouettes and shapes into the HOPE DNA while continuing to build on the very foundation of it’s design; tailoring and utility wear. From earlier this year, the brand announced their gender-fluid sizing, marking all clothes with both men’s and women’s sizes making it easier to shop across gender conventions. HOPE’s vision is consistent and recognizable, combining masculine tailoring with high-quality fabrics and a simplicity of design and colour palette.