BAINA is a new antipodean brand of towelling anchored in print & colour with a sensibility that nods to fine art, sculpture, architecture & colour theory. Working with Europe's most established mills, BAINA take a mindful approach to craftsmanship using GOTS certified organic cotton in all of their towels. The label's launch collection of hand, bath & pool towels are set in a palette of neutral, earthy tones - harnessing simplicity to elevate the daily ritual of bathing into a ceremony of everyday self-care.