Deeply grounded in the philosophies tied to Vedic traditions, Ayu aims to bring a renewed sense of intention to the art of perfume. After all, Ayu – derived from Ayurveda – refers to ‘the science of life’ when translated from Sanskrit. With globally sourced ingredients hand-blended in Australia, each scented oil is formulated from organic jojoba and traditional Ayurvedic herbs, and imbued with a rich and heady scent.