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New Arrivals Designers Women Collective Journal  
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ALTEWAI SAOME

ALTEWAI SAOME


Natalia Altewai and Randa Saome are the friends and designers behind emerging Swedish label Altewai.Saome. After years working at Italian fashion brands, Altewai and Saome returned to their hometown to start their own fashion business. The Altewai.Saome aesthetic combines graphic modernism with a restrained futurism; every look matches innovative cuts with an elegantly urban vision, and unique or unexpected materials find a partner in the label's simple colour palette punctuated by pops of brights. After only four seasons, the duo were awarded Sweden's coveted Max Factor Design award for 2012.