Founded in Los Angeles
in 2009, THVM (pronounce Them) fills an opening in the market for simple denim design using high
quality materials at affordable prices. Founders Olga Nazarova, Brian Kim and
Nicola Scagnolari work out of the brand's California factory warehouse
producing their range of classic styles in simple washes. The brand works as a
collective, welcoming various creatives from around Los Angeles into their
workshop for fashion collaborations and work on the label's magazine THVM Rag.
THVM is inspired by everything from pictures of 90s grunge music to
impressionist art and the motion of dance.