Born and raised in
Paris, Yasmine Eslami worked in fashion for more than a decade as a stylist and
consultant for publications and brands including Vivienne Westwood, Purple and
Tank before launching her eponymous lingerie label in 2009. Each piece combines
natural materials such as French lace and cotton and the structure of a
superior fit to create undergarments that are both beautiful and supremely
functional. Using her fashion studies at studio Bercot and her long history of
consultation in the industry, Eslami's lingerie conveys a sense of easy luxury
and intelligent design.