Ann Ringstrand and
Stefan Soderberg work together as Creative Directors of Swedish label Hope -
helming the women's and men's collections respectively. After graduating from
design school and working for Swedish high-street brand H&M the pair joined
forces to create Hope, a label that is all about finding the perfect basics.
With a focus on knitwear, pants and shirting, Hope combines masculine tailoring
with high-quality fabrics and a simplicity of design and colour palette. Only
10 years old, Hope has amassed a cult following, with fans around the world
falling in love with the label's relaxed cuts and clean aesthetic. Alongside
significant commercial success has been critical recognition; in 2010 the duo
won Sweden's most covetable design award, the Guldknappen
